About us

Our story

Welcome to Sock Magic, your spot for fun, funky and feel-good socks. We are a women-owned, family-run shop, and Sock Magic first opened its doors in downtown Santa Fe, New Mexico, more than 13 years ago.

Our passion is simple: help you find socks and accessories that make you smile. Whether it is a playful crew sock, cozy merino wool or a bold hat, we believe style should be expressive, comfortable and uniquely you.

Our storefront on Haywood Street with the orange front door open

A little shop full of color

Now Sock Magic has a home in Asheville too. Our shelves are full of brands we love and trust, plus hats, scarves and small gifts. When you shop with us, you support a small team that cares about craftsmanship, creativity and community.

Find us at 61 Haywood St in downtown Asheville, behind the orange door. Welcome to Sock Magic, where your feet have more fun!

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Good to know

Free shipping on US orders over $75. We ship within the United States only.

Orders are packed and shipped within 1 to 3 business days and usually arrive in 3 to 7 business days, with tracking. Shipping rates for smaller orders are calculated at checkout.

Live nearby? Choose in-store pickup at checkout and collect your order at 61 Haywood St in downtown Asheville.

We accept returns within 7 days of delivery or purchase. Items must be unworn, unwashed and in their original condition. Final sale and clearance items cannot be returned.

Please contact us first to get a return authorization; we will email you the next steps. Return shipping is paid by the customer.

Not sure of the size or color? A gift card lets them choose their own pair. Buy one online and send it, or pick one up in the shop.